Description

This course is being delivered under the Skills Connect Initiative. It is one of a series of programmes which Shannon Chamber Skillnet will deliver to assist:

• Individuals who are currently in receipt of PUP or TWSS payments
• Individuals currently unemployed or who became unemployed as a result of COVID-19
• Individuals who are not in employment and not in receipt of welfare payments.

If you fall under one of the parameters above you are eligible to apply for this course free of charge.

Please note when completing the online application form please enter ‘Unemployed’ under the Company Field.

Course Overview:

The QQI Level 5 Digital Marketing course will equip learners with the knowledge and skills to develop and execute digital marketing strategies and activities, using a range of digital tools and up-to-date techniques.

MODULE 1: INTRODUCTION TO DIGITAL MARKETING
• What is Digital Marketing?
• The Digital Marketing landscape
• Traditional Marketing vs Digital marketing
• Digital Marketing roles
• The Digital Marketing Campaign
• Client Management
• The Digital Marketing Strategy

MODULE 2: DEVELOPING AN EFFECTIVE WEBSITE
• Domain names
• User experience
• Engaging web copy
• Responsive design
• The rules of e-commerce

MODULE 3: WEBSITE ANALYTICS
• Google analytics
• Key metrics
• Key reports
• Google tag manager

MODULE 4: SEARCH ENGINE OPTIMISATION
• Understanding search engines
• Essential techniques
• Keyword research
• Copy optimisation
• Monitoring and measuring performance

MODULE 5: EMAIL MARKETING
• Building the database / selecting the audience
• Setting up the campaign
• Frequency and content
• Writing compelling emails

MODULE 6: SOCIAL MEDIA MARKETING
• Social media strategy
• Social media platforms
• Crisis management
• Social media management target
• Monitoring and measuring performance

Accreditation:

QQI Level 5 Certificate in Digital Marketing

Entry Requirements:

This course is for eligible individuals under the Skill Connect initiative.

Who should attend?

The Digital Marketing course is aimed at those wanting to develop their knowledge and understanding of marketing and how to develop a plan using the latest digital resources.

Duration:

This 4-Day course will be delivered on the following dates:

• Thursday 14th October
• Thursday 21st October
• Thursday 28th October
• Thursday 4th November

This course will commence at 9.30 – 15.00.  Lunch break and coffee breaks will be allocated.

Delivery Methodology:

Delivered by DCM Training, the remote sessions allow learners to access award-winning classroom training, without leaving their home or office. They use the GoToTraining video training platform. Learners can use a laptop, desktop, tablet or smartphone. Once the device is connected to reliable WiFi and has audio the learner can join the training from anywhere.

Please book online: 

For more information please contact Claire at 086 0679838 or  cquinn@shannonchamber.ie 

The link to join this online training will be sent to all registrants 24 hours before scheduled time. 

Shannon Chamber Skillnet is co-funded by Skillnet Ireland and member companies. Skillnet Ireland is funded from the National Training Fund through the Department of Education and Skills.

For further information please visit www.skillnetireland.ie