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Strategic marketing case discussion for Senior Leaders

  • Event: Strategic marketing case discussion for Senior Leaders
  • Date: 04/10/2017
  • Time: 5:30 PM - 8:15 PM
  • Venue: Bunratty Castle Hotel, Bunratty, Co Clare,
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Description

Are you in the best position for growth?

Shannon Chamber Skillnet in conjunction with the  Timoney Leadership Institute are organising a strategic marketing case discussion for Senior Leaders. 

Click the below link for a complete outline;

Strategic Marketing with Dr. Joe Pons Session outline

Interactive Case Study Discussion

  • Join us for an insightful evening of executive learning using the Harvard Case study approach. 
  • Explore a real and practical dilemma facing a leader focused on sustaining brand values in the face of strengthening competition
  • Through private study, discussion with peer leaders and a robust debate with a world class professor, you will gain leadership insights that you can apply to your organisation now.

Click the image below to view and read text. 

Member Fee €300

Non Member Fee €400

 

Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and detract from Longchamp’s brand equity?

Please book online

Training Cancellation Policy: Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fee. Training courses which are cancelled within 7 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who fail to attend training will be charged 100% of the full fee.

For more information contact Cillian Griffey email cgriffey@shannonchamber.ie or call 061 360611

Shannon Chamber Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.

For further information please visit www.skillnets.ie

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